Projection Advertising2020-04-24T09:12:33+00:00

Projection Advertising

PROJECTION ADVERTISING

Mobile Street Projection – Engage Your Audience

Advertising through considered, polished and strategic projection mapping can be a unique and innovative way of publicising a brand, product or event. The vibrant nature and magnificent scale of projection advertising stops passers-by in their tracks. This approach to advertising can also have a dramatic impact on social media and gain a phenomenal audience response.

Projection advertising is a bold way of striking an audience and offers a much more captivating experience than traditional advertising methods. Double Take Projections are known for bright, exciting campaigns, on well-known landmarks and landscapes that can transform ordinary places in extraordinary ways.

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What is Projection Advertising?

Projection advertising – also known as a projection billboard or street projection, – is the act of projecting still or moving imagery onto a building, landmark or landscape, for advertising purposes.  Projection advertising often takes a more measured approach than guerrilla projection and is usually part of a broader marketing campaign. It’s important to note that although it is not illegal to project onto the façade of any building without permission (apart from a few notable exceptions), Double Take Projections can assist in securing the appropriate permissions on behalf of clients, ahead of activation.

Many of Double Take Projections’ clients opt for this service for example; to promote a new product in an interesting location, relevant to the target market, or to advertise an upcoming event – or perhaps even to spread awareness of an essential message to the public.

Why Choose Mobile Street Projections?

Clients choose projection advertising when they are looking to go against the grain, and market their product in a more memorable, and stimulating way. Projection advertising also has many practical benefits; it is less expensive than opting for a digital billboard and offers much more adaptability. The scale that can be gained with projection advertising is remarkable and transcends the impact that a more traditional advertising method could achieve.  The nature of projection advertising means that the client can choose their canvas, from waterfalls to aeroplanes – there’s a world full of possibilities!

This service can be used for a quick activation, or applied over a prolonged time period to gain footfall exposure, as well as images for press and promotion.  It is also possible to advertise at multiple sites in a single night, reaching a variety of audiences.

The Projection Advertising Process

Double Take Projections use high-spec projectors to beam bespoke visuals, mapped to the architecture of the surface. The team set up and power the equipment, using a custom-fitted vehicle or base. Whether the facade is up close or up to a kilometre away, Double Take Projections is ready to project anywhere within a short period of time.  An in-house photographer or videographer will document the projection advertisement for client use.
This approach would be beneficial for campaigns targeting a nationwide audience and require exposure in several locations across the UK.

Capturing Projections and Time-Lapse Technique

Double Take Projections photographers and videographers are experienced in capturing projections, within a vast array of environments. Projection advertising provides robust and striking imagery, which can be a powerful vehicle for any campaign. The team also documents audience reaction, which provides engaging content and captures the ambience of the event. In addition to real-time filming, Double Take Projections has developed expertise in time-lapse photography, which can be incredibly emotive and compelling. Double Take Projections time-lapse technique involves projecting video content at a massively reduced speed. The projections are filmed and then sped back up to normal speed in post-processing. This process produces a stunning visual, showing the landscapes, clouds and stars glistening in the background at a significantly faster pace.

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