Projection Mapping2020-09-25T08:48:52+00:00

Projection Mapping

PROJECTION MAPPING

Precise Building & Video Mapping

Double Take Projections are experts in designing bespoke, projection installations. Using the latest 3D mapping technology, our team can completely transform any surface, to create a spectacular display of light and colour. Due to advancements in projection mapping, and the power of our projectors, our team can project onto just about anything. From cathedrals and cars to planes and ping pong tables, no job is too big or small, nor is it too far fetched. We’ve already done projection mapping for an array of clients, just come to us with your ideas and we’ll bring it to life – the world is your canvas!

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We provide an extensive service – everything from projection concept generation to site derig. The team are experts in surveying locations and have built an impressive portfolio of projections on many of the UK’s most renowned buildings and landmarks. A skilled, multidisciplinary team of in-house designers, can expertly create bold and considered content, in line with our client’s needs.

Double Take Projections’ experienced production team are experts in building efficient and secure projection sites, using our stock of high-spec, high-powered projectors and equipment. Feel free to browse our case studies to get a gist of our experience with video mapping.

A team of talented, in-house photographers and videographers are always prepared to document our projection shows and provide clients with engaging and polished content. Impressive projection stunts and events have galvanised past audiences across the UK and reverberated around social media and in the press. At Double Take Projections we provide a full in house service, from initial consultation and concept, through creative, animation to technical production and finally installation.

What is Projection Mapping

Projection mapping, which is commonly referred to as building projection, video mapping or street projection, is a form of lighting design and technology which allows the team to project and skew imagery to fit the contours of a surface, at a phenomenal scale. This technique lends itself particularly well to projects that benefit from bold impact, and considerable scope – the flexibility and capabilities of projection mapping technology are vast.

Double Take Projections use high powered projection equipment to animate any surface using light. In essence, the team can radically alter the character of an environment or object by projecting from different angles onto a variety of canvases. A projection mapping specialist can create beautiful illusions with moving images, which captivate live audiences and leave them with a memorable impression of an event.

Video projection has a long history but has experienced a surge in popularity and accessibility in recent years. Most commonly, we see the technology being used to transform entire building façades or public spaces into art on a vast scale. Projection mapping is highly versatile however and can enhance a myriad of different projects and events; such as art installations and exhibitions, historical celebrations, experiential marketing projects and guerrilla advertising stunts. Let us create a buzz around your brand that is otherwise only achieved through a large advertising budget.

Flat video projection is soon becoming obsolete, and in order to tantalize large audiences, 3D projection mapping is the new go-to. Projection mapping has the ability to take a real-world object, such as a building, and project onto its walls with absolutely no distortion. Often site-specific, the best projection mapping project will succeed by enhancing rather than effacing the architecture they’re beamed onto.

Why Projection Mapping

Projection mapping can be an incredibly moving way of bringing untold stories to light and used to transform the most unexpected spaces into the most stunning of canvases. Projection mapping can celebrate the history of a place, bring communities together and take art and design out with the traditional confines of a gallery space, for the public to enjoy. Moreover 3D projection mapping has the potential to enhance any building or surface, and if you are creative you can bring any space to life for any need!

Using projection mapping is a unique and memorable way of approaching an advertising brief and marketing a product or event that is sure to leave a lasting impression. Double Take Projections are expert in creating immersive installations, and experiential marketing stunts that stops audiences in their tracks and heightens user engagement with a brand or product. Not only does 3D projection mapping engage audiences but they can also immerse them within the projections. Providing the area is big enough you can turn walls and ceilings into moving pieces of art that will leave viewers in disbelief. And when you do that, you are leaving a lasting impact on them.

How Far Has Projection Mapping Come?

3D projection mapping has completely evolved since its first outings in the early 2000s when its purpose was to project visual-art and enhance live-music shows. Although it is still used for that it can now be used by production companies to incorporate the telling of entire stories, by using animated visuals and music to produce cinema style effects, action and narratives. We’ve found it is particularly useful and engaging when used for product launches. A lot of companies are now seeing the benefits video mapping has and product launches are just one of the many reasons.

The magnitude that can be achieved with a projection mapping project is spectacular and surpasses the limits of conventional approaches to exhibition and advertising. Projector mapping is a very flexible and mobile medium – Double Take Projections can activate a projection just about anywhere, quickly and efficiently with maximum impact. Take your advertising campaigns to new heights, gain your brand positive recognition and transform environments with our highly advanced, 3D projection mapping service.

Our Projection Mapping Process

Our team at Double Take Projections have developed systems and processes to ensure maximum efficiency. All you need is a piece of inspiration, an idea. Even if the planning process for your event is already in effect, it is still possible to use projection mapping. In order to minimise costs and maximise creativity and collaboration, however, try and plan your projection mapping as far in advance as possible.

Once commissioned for a piece of work, a full site survey is carried out, and with the use of photogrammetry models and the latest 3D laser scanning equipment, Our projection mapper will produce an unwrapped front elevation of the building acting as a design template. Next, the team story-boards the desired project narrative and conducts research. The team then often works with a script-writer, to develop a strong narrative that runs through all mediums of the project.

Using 2D animation techniques, 3D projection mapping software, green screen videography and motion graphics, Double Take Projections produces imaginative shows that dazzle audiences. The studio has an extensive kit list and can provide or acquire any mapping projector and AV equipment required. From our point of view, the more equipment, and high quality equipment at that, the more we can bring your idea to life.

Our high quality projectors and head light fixtures are carefully installed and set up by our fastidious mapping project team. We have a team of experienced video technicians that install the equipment and line it up to the contours of the building or whatever surface it is. Then during the event, an in-house photographer or videographer films and photographs the show, to create a legacy of the project. We aim to make every event a long lasting memory in the minds and hearts of the viewers. As I’m sure you are aware by now, projection mapping isn’t just a selling piece, it is a live piece of artwork and/or illusion designed to impress!

Our Projection Mapping Experience

Double Take Projections have a significant amount of experience, having worked on some of the biggest shows in the UK for all types of clients. From the Launch of the Queensferry Crossing to Historic England’s Where light Falls event at St Paul’s Cathedral, the team has projected onto many renowned landmarks across the UK and beyond.

Customers We’ve Worked With

The team can deliver world-class projection mapping shows at any event. From opening ceremonies, brand events, skyline takeovers, social media events, and media activations, to mural mapping, immersive exhibitions, building launches, experiential marketing and anniversary projections. DTP’s client base includes the Scottish Government, Historic England, Manchester City FC, Norwich BID, Historic Environment Scotland, Aberdeen Council, Crewe Town Council, Tennants, Poppy Scotland, to name a few. Keep on scrolling to discover some of the best projection mapping demos from recent years.

Why Choose Us?

The reason we are specialists at what we do is not only because of the team’s experience, but because of the spectrum of events we have created projections for and the wide range of companies we’ve worked with. You want a projection mapping specialist if you want it done right. At Double Take we aim to turn any and every venue into a different world, creating stunning animations and visuals that leave the viewer dazzled.

We sincerely hope our combination of dazzling visuals and keen eye for perfection appeal to you whatever your imagination desires. Our experience with projects large and small speaks volumes for the work we do and we’re just getting started. So if you think 3D projection mapping could be for you or your business don’t wait around, leave your audience in disbelief, leave them double taking.

SOME OF OUR WORK

Projection Mapping Case Studies

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