The Norwich BID Groups’ vision was to make Norwich the number one place in the East of England to visit at Christmas. They wanted to draw the public into the largest city in Norfolk to improve the night-time economy over the period. Luckily, they had arguably the best façade in the UK to project onto – with its perfect limestone texture, linear architectural features, accurate 4:3 ratio shape, lack of windows and its prominent situation in the city centre. We set out a brief taking full advantage of the geometry of the building.
The Double Take Projections team conducted a site visit undertaking an accurate architectural scan of the building. After compiling hundreds of images, we produced a layered Photoshop template allowing us to project the actual building texture accurately back onto its façade. We pulled together different storyboard ideas to create a unique art piece. The result was a one-off contemporary festive adventure, far removed from any traditional festive story. It was powerful, graceful, artistic and absorbing – the perfect way to showcase Norwich Castle.

We were delighted when our event was voted in the top 10 Projection Mapping shows in the world in 2016 on an online poll. The impact of the light show was reflected in the national coverage from the BBC, The Telegraph, The Guardian and more! The Projection Mapping show was installed for seven weeks and was viewed by thousands over the course of the period. Over 9000 people attended the switch-on event, with Ed Balls as the special guest.

“We were extremely pleased with the two Projection installations from Double Take. The Double Take team brought a great deal of technical knowledge as well as a creative spark that set our Christmas campaign apart from the rest. They asked the right probing questions and really listened to our answers to ensure that they were meeting our expectations.”
Martin Blackwell, Norwich Bid Operations Manager

And for another visual treat, original film projections set to music will be projected onto the Castle and City Hall, transforming these Norwich landmarks into the ultimate outdoor cinemas. It’s going to be an amazing evening, so don’t miss out – put the date in your diary today!
Norwich Citizen Magazine