In a bid to promote its new range of premium ales, Tennent Caledonian collaborated with Double Take Projections on a Guerilla Projections stunt at Loch Katrine, north of Glasgow.

The best projections are big, bold, bright and simple, which is why we decided to launch the new beers in the visual style that we did. With this in mind, the bottles were projected using a transparent, clean background with the only references to the Caledonia branding coming from the projected labels. This put full focus on the brand new beers and allowed Caledonia to incorporate them into every format of their press launch.

To create a statement image, with maximum impact, we felt an important aspect of the projections was showing the bottles as large as possible. Projecting Caledonia’s bottles onto the banks and mountains of Loch Katrine proved to be the perfect location – canvases don’t come much bigger than mountains. To achieve this we took a wide variety of short to long-throw lenses to make sure we could project on any vista that Loch Katrine provided.