OUTDOOR PROJECTION MAPPING

Rangers FC – Season Ticket Campaign

Double Take Projections delivered a projection mapped advertising installation spanning the full width of the iconic Ibrox facade to promote the launch of Glasgow Rangers’ 2019/20 season ticket campaign. “It’s the greatest sight…”

See it in action

HOW WE DID IT

It’s the Greatest Sight.

Client – Rangers FC
Location – Ibrox Stadium, Glasgow
Date – April 2019
Project Partners – Big Think Agency, SNS Group, Glasgow Club
Projector Spec – 5 x PT-RZ21K 21,000 Lumen Laser Projectors

Projection Advertising Stunt

Double Take Projections were tasked by Big Think Agency to deliver an impactful one-off projection advertising stunt to kickstart the 2019/20 season ticket sales campaign. The aim was to target a large footfall of supporters after a high-attendance midweek game between Rangers and Hearts.

Although the creative was produced by Big Think Agency / SNS Group, it was important for us to collaborate throughout the process. We contributed our knowledge and expertise in creating content for large-scale projections; offering support and assistance with the project.

Detailed Template

Our team extensively photographed the Ibrox facade and stitched together the resultant images, creating a detailed to-scale template. This allowed the animators at Big Think Agency / SNS Group to make informed decisions about the positioning of content in relation to windows and extrusions on the building. The projectors were positioned at equal instances along the full length of the facade to ensure maximum legibility and reduce the amount of distortion and warping. The central control hub was positioned in the Double Take Projections trailer and featured a Datapath X4, a Laptop for networking and a MacBook Pro for running the show in MadMapper. Each projector was sheltered from the elements in a waterproof and temperature-regulated Vizbox enclosure and linked to the trailer with fibre-optic HDMI and ethernet cabling.

A Truly Engaging Campaign

The projection was unveiled after a midweek fixture between Rangers and Hearts with an attendance of 49,702. This ensured a large footfall and allowed the campaign to gain traction on various social media channels.

“We contacted Double Take to help us deliver our campaign in a new and innovative way. I was delighted at the way Steven and David immediately understood what we were looking to do and were quickly able to advise on the best way to project the campaign and the logistics involved in doing so. Their experience and knowledge helped us deliver a truly engaging final campaign and I look forward to working with them again in future.”
Tony Clark, Client Services Director, Big Think Agency

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