Double Take Projections were tasked by Big Think Agency to deliver an impactful one-off projection advertising stunt to kickstart the 2019/20 season ticket sales campaign. The aim was to target a large footfall of supporters after a high-attendance midweek game between Rangers and Hearts.

Although the creative was produced by Big Think Agency / SNS Group, it was important for us to collaborate throughout the process. We contributed our knowledge and expertise in creating content for large-scale projections; offering support and assistance with the project.

The projection was unveiled after a midweek fixture between Rangers and Hearts with an attendance of 49,702. This ensured a large footfall and allowed the campaign to gain traction on various social media channels.

“We contacted Double Take to help us deliver our campaign in a new and innovative way. I was delighted at the way Steven and David immediately understood what we were looking to do and were quickly able to advise on the best way to project the campaign and the logistics involved in doing so. Their experience and knowledge helped us deliver a truly engaging final campaign and I look forward to working with them again in future.”
Tony Clark, Client Services Director, Big Think Agency