GRAFFITI MURALS OF GLASGOW

Glasgow International Comedy Festival – Projection Advertising

Glasgow’s International Comedy Festival is back – and even the city’s murals are looking for tickets. To celebrate its return, we helped festival sponsors Whyte & Mackay project animations of Glasgow’s best-known street art onto the city’s iconic buildings.

Everyone’s a comedian in Glasgow – even the murals. Working with Punk Creative, we were asked to give the Glasgow murals a voice and create an imaginary interaction between them. Buchanan Galleries, the BBC building and the City of Glasgow College were just some of the landmarks to get the mural treatment – a dram good laugh, we’re sure you’ll agree.

See it in action

HOW WE DID IT

A Dram Good Laugh

Client – Glasgow International Comedy Festival
Location – Buchanan Galleries, BBC Scotland Pacific Quay, City of Glasgow College, George Square, Ibrox, Govan and the Riverside Museum.
Date – March 2018
Project Partners – Punk Creative, Whyte & Mackay
Project Spec – 2x PT-RZ21K Lumen Laser Projectors

Graffiti Mural Projections

Punk Creative photographed their favourite murals and provided us with the assets. Double Take Projections treated the quirky murals to an animation style that went hand in hand with the scripts’ comedic value. To do this, we used a variety of easy-ease techniques to convey the wacky and bizarre styling of the project.

We made a list of possible projection locations spaced throughout Glasgow and communicated – where necessary – with location staff to secure projection permissions.

Over the space of two nights, we drove to over 12 sites around Glasgow to project and film the mural animations. With the main deliverable being the promotional film, we were delighted at how much the projection content engaged with the general public. Smiles and laughs were shared with the footfall passers-by, showing that a good projection campaign can achieve a variety of outcomes. Via social media and the press, this tongue in cheek style activation was a bid to drive ticket sales.

GET YOUR VOICE HEARD

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LET’S GET THE SHOW ON THE ROAD

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