It had been our ambition since founding Double Take Projections to feature projection mapping, on a high-profile album cover. We were blown away when the opportunity arose to shoot for the long-awaited debut album from Florida-based singer-songwriter Dominic Fike. Building on the immense success of hits like “3 Nights” and “Phone Numbers,” Fike’s debut is a fleshed-out continuation of his candid songwriting, built on a fused soundscape of rock, alt-pop, and hip-hop. We were tasked with producing an all-encompassing image that touched on Fike’s personal experiences and frustrations that are featured throughout the album.
“What Could Possibly Go Wrong” – on the shoot? Plenty, it turned out – a global pandemic, a supermoon and some of the worst weather we have ever shot in.