{"id":4215,"date":"2020-02-14T12:28:07","date_gmt":"2020-02-14T12:28:07","guid":{"rendered":"https:\/\/doubletakeprojections.com\/?p=4215"},"modified":"2023-02-22T16:34:07","modified_gmt":"2023-02-22T16:34:07","slug":"maserati-car-launch-campaign","status":"publish","type":"post","link":"https:\/\/doubletakeprojections.com\/maserati-car-launch-campaign\/","title":{"rendered":"Maserati Car Launch Campaign"},"content":{"rendered":"

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EUROPEAN GUERRILLA PROJECTION TOUR<\/h4><\/h1><\/div>
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Introducing MC20 THE FIRST OF ITS KIND<\/h3><\/div>
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Double Take Projections were commissioned by Ultra Studio London to project the iconic Maserati logo onto some of the world\u2019s most famous buildings. They wanted us to \u2018hijack\u2019 Europe with a series of disruptive strikes that would match the audacious future of the brand.
\nLondon, Paris & Berlin were handpicked as locations that reflected Maserati\u2019s maverick mindset. 3 cities of 3 nights during a pandemic, capturing each projection stunt and creating iconic images. The epic scale of our stunt allowed the client to sell this story around the world on their social media channels and build excitement for the launch event of the custom-built, MC20 \u2013 Maserati\u2019s first supercar for 15 years.<\/p>\n<\/div>

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HOW WE DID IT<\/h4><\/span>
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Projection Stunt<\/h3><\/div>

Client \u2013 Maserati
\nBerlin Locations \u2013 Berlin Television Tower
\nLondon Locations \u2013 The Shard, Millennium Dome, Tate Modern, Canary Wharf, London Bridge, Battersea Power Station
\nParis Locations \u2013 The Eifel Tower, Colonnade de Perrault, Centre Pompidou
\nDate \u2013 September 2020
\nProject Partners – Ultra Studio
\nProjector Spec \u2013 2 x PT-RZ21K 21,000 Lumen Laser Projectors<\/p>\n<\/div>

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Trident<\/h3><\/div>

To promote the launch of Maserati’s new MC20 and herald its projection into the future, we set off across Europe and the UK on a guerrilla-projection mission with Ultra Brand. On 4th September the symbol of Maserati’s Trident appeared in London, on 6th in Paris and on 8th in Berlin. Double Take Projections illuminated The Shard, Millennium Dome, Tate Modern, Canary Wharf, London Bridge and Battersea Power Station in London; The Eifel Tower, Colonnade de Perrault and Centre Pompidou in Paris and the Berlin Television Tower. Double Take Projections created a canvas resembling the spokes of the Maserati Trident logo. The images were projected and captured by our team; edited and uploaded for use in Maserati\u2019s social media campaign.<\/p>\n<\/div>

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GET YOUR VOICE HEARD<\/p><\/h4><\/div>

Create spectacular memories<\/p><\/h3><\/div>

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<\/i>LET US GET THE SHOW ON THE ROAD<\/span><\/a><\/div><\/div><\/div>
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Projection
\nMapping<\/p><\/h2><\/div>

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Projection
\nAdvertising<\/p><\/h2><\/div>

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Building
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Christmas
\nProjections<\/p><\/h2><\/div>

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<\/i>view all services<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":4188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,29,15,22,25,16,27],"tags":[],"yoast_head":"\nMaserati Car Launch Campaign - Double Take Projections<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doubletakeprojections.com\/maserati-car-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati Car Launch Campaign - Double Take Projections\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doubletakeprojections.com\/maserati-car-launch-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Double Take Projections\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T12:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T16:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2021\/01\/DSC_5201-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Double Take Projections\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Double Take Projections\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doubletakeprojections.com\/maserati-car-launch-campaign\/\",\"url\":\"https:\/\/doubletakeprojections.com\/maserati-car-launch-campaign\/\",\"name\":\"Maserati Car Launch Campaign - 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