{"id":2415,"date":"2020-01-31T13:32:19","date_gmt":"2020-01-31T13:32:19","guid":{"rendered":"https:\/\/doubletakeprojections.com\/?p=2415"},"modified":"2022-10-12T10:27:49","modified_gmt":"2022-10-12T10:27:49","slug":"irnbru-guerrilla-projection-marketing","status":"publish","type":"post","link":"https:\/\/doubletakeprojections.com\/irnbru-guerrilla-projection-marketing\/","title":{"rendered":"Irn Bru \u2013 30 Years of &#8216;Made from Girders&#8217;"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 video-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:rgba(0,0,0,0);--awb-background-image:url(&quot;https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg&quot;);--awb-flex-wrap:wrap;\" ><div id=\"video-1\" class=\"fusion-background-video-wrapper\" data-vimeo-video-id=\"398229249\" data-mute=\"yes\" data-video-aspect-ratio=\"16:9\" style=\"opacity:0;\"><iframe id=\"video-iframe-1\" class=\"fusion-container-video-bg\" src=\"\/\/player.vimeo.com\/video\/398229249?html5=1&autopause=0&autoplay=1&badge=0&byline=0&autopause=0&loop=1&title=0&muted=1\" frameborder=\"0\"><\/iframe><\/div><div class=\"fullwidth-overlay\" style=\"background-color:rgba(0,0,0,0);\"><\/div><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"--awb-padding-top:10%;--awb-bg-position:center center;--awb-bg-size:cover;--awb-margin-bottom:0px;\" data-animationType=\"slideInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:10%;width:100%;max-width:200px;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:-1px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator horizon fusion-section-separator-1\" style=\"--awb-spacer-padding-top:17.3828125%;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-sep-font-size:0;--awb-sep-line-height:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-horizon-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" viewBox=\"0 -0.5 1024 178\" preserveAspectRatio=\"none\" fill=\"rgba(32,35,44,1)\"><path class=\"st0\" d=\"M1024 177.371H0V.219l507.699 133.939L1024 .219v177.152z\"\/>\n\t\t\t\t\t\t\t\t\t<path class=\"st1\" d=\"M1024 177.781H0V39.438l507.699 94.925L1024 39.438v138.343z\"\/>\n\t\t\t\t\t\t\t\t\t<path class=\"st2\" d=\"M1024 177.781H0v-67.892l507.699 24.474L1024 109.889v67.892z\"\/>\n\t\t\t\t\t\t\t\t\t<path class=\"st3\" d=\"M1024 177.781H0v-3.891l507.699-39.526L1024 173.889v3.892z\"\/>\n\t\t\t\t\t\t\t\t<\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4%;--awb-padding-right:0px;--awb-padding-bottom:5%;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#20232c;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"--awb-padding-right:8%;--awb-padding-left:8%;--awb-bg-color:rgba(0,0,0,0);--awb-bg-color-hover:rgba(0,0,0,0);--awb-bg-size:cover;--awb-margin-bottom:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-bottom:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\"><h4>GUERRILLA PROJECTION MARKETING<\/h4><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;max-width:200px;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\">Irn Bru \u2013 30 Years of &#8216;Made from Girders&#8217;<\/h3><\/div><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 lightbox-enabled\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" data-autoplay=\"yes\" data-columns=\"5\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2\" aria-label=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2\" href=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2.jpg\" target=\"_self\"><img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2.jpg\" class=\"attachment-full size-full\" alt=\"Irn Bru Projection Marketing, on Forth Rail Bridge Edinburgh\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 928px) 210px, (min-width: 856px) 262px, (min-width: 784px) 349px, (min-width: 712px) 524px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4\" aria-label=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4\" href=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4.jpg\" target=\"_self\"><img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4.jpg\" class=\"attachment-full size-full\" alt=\"Irn Bru Projection Marketing, on Glasgow Armadillo\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_4.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 928px) 210px, (min-width: 856px) 262px, (min-width: 784px) 349px, (min-width: 712px) 524px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3\" aria-label=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3\" href=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg\" target=\"_self\"><img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg\" class=\"attachment-full size-full\" alt=\"Irn Bru Projection Marketing, on Glasgow Armadillo\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 928px) 210px, (min-width: 856px) 262px, (min-width: 784px) 349px, (min-width: 712px) 524px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1\" aria-label=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1\" href=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1.jpg\" target=\"_self\"><img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1.jpg\" class=\"attachment-full size-full\" alt=\"Irn Bru Projection Marketing, on Glasgow SSE Hydro\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 928px) 210px, (min-width: 856px) 262px, (min-width: 784px) 349px, (min-width: 712px) 524px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5\" aria-label=\"Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5\" href=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5.jpg\" target=\"_self\"><img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5.jpg\" class=\"attachment-full size-full\" alt=\"Irn Bru Projection Marketing, on Glasgow Armadillo\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 928px) 210px, (min-width: 856px) 262px, (min-width: 784px) 349px, (min-width: 712px) 524px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;width:100%;max-width:200px;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: center;\"><strong>Double Take Projections have worked with AG Barr and Stripe Communications on multiple projection advertising campaigns. The most memorable being in 2015 when we projected Irn-Bru bottles holding up the Forth Bridge to mark the 30th Anniversary of their iconic advertising campaign. Irn-Bru really is &#8216;made from girders&#8217;!<\/strong><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;max-width:200px;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:15px;--button-border-radius-top-right:15px;--button-border-radius-bottom-right:15px;--button-border-radius-bottom-left:15px;--button_gradient_top_color:rgba(29,166,163,0);--button_gradient_bottom_color:rgba(29,166,163,0);--button_gradient_top_color_hover:#1bc37b;--button_gradient_bottom_color_hover:#1bc37b;\" target=\"lightbox\" rel=\"iLightbox\" href=\"https:\/\/vimeo.com\/398229249\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-film fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text fusion-button-text-left\">See it in action<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:10px;width:100%;max-width:200px;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:0px;--awb-sep-color:#ffffff;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-dotted\" style=\"border-color:#ffffff;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:19;--minFontSize:19;line-height:1.4;\">HOW WE DID IT<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-dotted\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:8%;--awb-padding-bottom:0px;--awb-padding-left:8%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#20232c;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:#191c23;--awb-bg-color-hover:#191c23;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-margin-bottom:30px;width:50%;width:calc(50% - ( ( 30px ) * 0.5 ) );margin-right: 30px;\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2417\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-300x200.jpg 300w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-768x513.jpg 768w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-1536x1025.jpg 1536w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1-1800x1202.jpg 1800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_1.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:rgba(25,28,35,0.85);--awb-bg-color-hover:rgba(25,28,35,0.85);--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\">&#8216;Made in Scotland from Girders&#8217;<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Client \u2013 Irn-Bru<br \/>\nLocation \u2013 Forth Bridge; South Queensferry Edinburgh. SEC Armadillo, SSE Hydro; Glasgow<br \/>\nDate \u2013 2015 to present<br \/>\nProject Partners &#8211; Stripe Communications, AG Barr<br \/>\nProject Spec \u2013 4 x EX16K-E 16,000-lumen projectors. 1 x PT-RZ31K 31,000 lumen laser projectors.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:#191c23;--awb-bg-color-hover:#191c23;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-margin-bottom:30px;width:50%;width:calc(50% - ( ( 30px ) * 0.5 ) );\" data-animationType=\"slideInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2416\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-300x200.jpg 300w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-768x513.jpg 768w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-1536x1025.jpg 1536w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5-1800x1202.jpg 1800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_5.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:rgba(25,28,35,0.85);--awb-bg-color-hover:rgba(25,28,35,0.85);--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\">Projection Advertising Installation<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>&#8216;Made in Scotland from Girders&#8217; is arguably Irn-Bru&#8217;s most iconic and loved advertising campaign to date and has gained national recognition. The Forth Bridge and girders are engrained into Irn-Bru&#8217;s history, from the famous &#8216;Forth Bridge&#8217; poster to the opening ceremony of the Glasgow 2014 Commonwealth Games. It felt right to include The Forth Bridge in the celebrations, with this unique projection advertising installation.<\/p>\n<p>Irn-Bru released five limited edition bottle designs to commemorate their advertising campaign dating back to the 1980s. Our guerrilla projection marketing technique beamed the artwork onto the pillars of the Forth Bridge. We used 4 x 16,000-lumen projectors and a variety of throw lenses to envelop the bridge in light. We shot images for the press and captured time-lapse footage to document the activation. The result was a stunning late-night marketing projection.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:8%;--awb-padding-bottom:0px;--awb-padding-left:8%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#20232c;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:rgba(25,28,35,0.85);--awb-bg-color-hover:rgba(25,28,35,0.85);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-margin-bottom:30px;width:50%;width:calc(50% - ( ( 30px ) * 0.5 ) );margin-right: 30px;\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2418\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-300x200.jpg 300w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-768x513.jpg 768w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-1536x1025.jpg 1536w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2-1800x1202.jpg 1800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_2.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#191c23;--awb-bg-color-hover:#191c23;--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\">The Snowman<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Following on from the success of the first campaign, Double Take Projections were commissioned to project another iconic Irn-Bru advertising campaign. Twelve years on from the famous advert&#8217;s first airing &#8211; using a 30,000 lumen Panasonic laser projector &#8211; we beamed a preview of the sequel to &#8216;The Snowman&#8217; onto Glasgow&#8217;s SSE Hydro. We finally find out what happens to the little boy after he plummets into a snowy George Square when his snowman friend nicks his IRN-BRU and let&#8217;s go of his hand\u2026<\/p>\n<p>To promote the launch of a new partnership between Irn-Bru and the SSE Hydro, in Glasgow we illuminated the Armadillo with our geurrilla projection marketing service. A giant can of Irn- Bru was projected onto the buildings&#8217; silver texture to celebrate AG Barr taking over the drink contract. We used 2 x 16,000-lumen Panasonic projectors which were sited on the other side of the Clyde to enable us to blanket the fa\u00e7ade.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:#191c23;--awb-bg-color-hover:#191c23;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-margin-bottom:30px;width:50%;width:calc(50% - ( ( 30px ) * 0.5 ) );\" data-animationType=\"slideInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-8\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2419\" src=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-200x134.jpg 200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-300x200.jpg 300w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-400x267.jpg 400w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-600x401.jpg 600w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-768x513.jpg 768w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-800x534.jpg 800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-1200x801.jpg 1200w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-1536x1025.jpg 1536w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3-1800x1202.jpg 1800w, https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/03\/Irnbru_Projection_mapping_guerrilla_advertising_marketing_lage_scale_scotland_uk_architectural_launch_campaign_activation_3.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:rgba(25,28,35,0.85);--awb-bg-color-hover:rgba(25,28,35,0.85);--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\">Massive Online Impact<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p>Double Take Projections&#8217; marketing projections on an iconic world heritage site and Glasgow landmarks caused a sensation and trended extensively on social media platforms.\u00a0The Irn-Bru Forth Bridge campaign projection was featured heavily in the print editions of many national newspapers. The Daily Record, The Sun, Scottish Daily Mail, The Metro, Glasgow Evening Times and The Edinburgh Evening News all ran dedicated articles of the story with a combined circulation of 694,775 copies. A variety of news outlets, including The Scotsman, The National and Evening News dedicated online articles on their websites. Local Radio Station, Forth One, covered the story in their morning shows. The projection mapping on to the Clyde Auditorium made a massive impact online and in print.<\/p>\n<p>&#8220;Thanks so so much for all your help with the projection. Our client was so so pleased and delighted with the outcome!&#8221;<br \/>\n<strong>Kirsty Greison, Stripe Communications.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#20232c;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"--awb-padding-right:15%;--awb-padding-left:15%;--awb-bg-color:rgba(0,0,0,0);--awb-bg-color-hover:rgba(0,0,0,0);--awb-bg-size:cover;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:20px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:19;--minFontSize:19;line-height:1.4;\"><p style=\"text-align: center;\">GET YOUR VOICE HEARD<\/p><\/h4><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\"><p style=\"text-align: center;\">Create spectacular memories<\/p><\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:40px;width:100%;max-width:200px;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#7a8ba8;border-color:#7a8ba8;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/doubletakeprojections.com\/contact\/\"><i class=\"fa-angle-right fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">LET US GET THE SHOW ON THE ROAD<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-column-inner-bg-wrapper fusion-animated\" style=\"--awb-padding-top:18%;--awb-padding-right:5%;--awb-padding-bottom:18%;--awb-padding-left:5%;--awb-inner-bg-image:url(&#039;https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2023\/02\/Projection-Mapping-Cover-YORK.webp&#039;);--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );margin-right: 0px;\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-zoomout\"><a class=\"fusion-column-anchor\" href=\"https:\/\/doubletakeprojections.com\/services\/projection-mapping\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-column-has-bg-image\" data-bg-url=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2023\/02\/Projection-Mapping-Cover-YORK.webp\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two drop-shadow\" style=\"--awb-margin-bottom:10px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:50;line-height:1.2;\"><p style=\"text-align: center;\">Projection<br \/>\nMapping<\/p><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-column-inner-bg-wrapper fusion-animated\" style=\"--awb-padding-top:18%;--awb-padding-right:5%;--awb-padding-bottom:18%;--awb-padding-left:5%;--awb-inner-bg-image:url(&#039;https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/07\/Projection_advertising_edinburgh_Scotland_england_DARK.jpg&#039;);--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-zoomout\"><a class=\"fusion-column-anchor\" href=\"https:\/\/doubletakeprojections.com\/services\/timelapse-projections\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-column-has-bg-image\" data-bg-url=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2020\/07\/Projection_advertising_edinburgh_Scotland_england_DARK.jpg\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two drop-shadow\" style=\"--awb-margin-bottom:10px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:50;line-height:1.2;\"><p style=\"text-align: center;\">Projection<br \/>\nAdvertising<\/p><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-column-inner-bg-wrapper fusion-animated\" 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fusion-sep-none fusion-title-text fusion-title-size-two drop-shadow\" style=\"--awb-margin-bottom:10px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:50;line-height:1.2;\"><p style=\"text-align: center;\">Building<br \/>\nProjections<\/p><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-column-inner-bg-wrapper fusion-animated\" style=\"--awb-padding-top:18%;--awb-padding-right:5%;--awb-padding-bottom:18%;--awb-padding-left:5%;--awb-inner-bg-image:url(&#039;https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2023\/03\/Dundalk-Cover-1.webp&#039;);--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );\" data-animationType=\"slideInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-zoomout\"><a class=\"fusion-column-anchor\" href=\"https:\/\/doubletakeprojections.com\/services\/christmas-projection-shows\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy fusion-column-has-bg-image\" data-bg-url=\"https:\/\/doubletakeprojections.com\/wp-content\/uploads\/2023\/03\/Dundalk-Cover-1.webp\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two drop-shadow\" style=\"--awb-margin-bottom:10px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:50;line-height:1.2;\"><p style=\"text-align: center;\">Christmas<br \/>\nProjections<\/p><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-3 fusion-button-span-yes fusion-button-default-type fusion-animated\" 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":3966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,30,23,29,13,15,22,16,14,27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guerrilla Projection Marketing: Irn Bru &#039;Made from Girders&#039;<\/title>\n<meta name=\"description\" content=\"Guerrilla Projection Marketing: We projected Irn-Bru bottles holding up the Forth Bridge to mark the 30th Anniversary of their iconic advertising campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doubletakeprojections.com\/irnbru-guerrilla-projection-marketing\/\" \/>\n<meta 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