PROJECTION ART INSTALLATION

Tate Modern Jenny Holzer “Hurt Earth”

In 2021 we illuminated Tate Modern’s iconic chimney by projecting a series of emotive testimonies calling for action on the climate crisis.

HOW WE DID IT

Dramatic Light Projections

Double Take Projections was excited to be part of Jenny Holzer’s powerful Hurt Earth project. Our dramatic light projections drew attention to the climate crisis and added to the call for collective action on climate change. Jenny Holzer’s work invited public debate and highlighted social and political justice. We projected the words of five inspirational quotes, hand-picked by Jenny Holzer from contributions of over 40 climate activists onto the Tate Modern.

Contributors included Greta Thunberg and Sir David Attenborough. The public artwork called for action on the climate crisis ahead of COP26, the 26th annual United Nations summit, and was part of a series of light projections onto buildings in the UK. We shone a light on the climate crisis by projecting onto the Tate Modern’s chimney beside the dark polluted waters of The River Thames in London from dusk until 10pm for three evenings starting on 29th October. The contributors ‘voices’ were represented as scrolling text which we projected onto the iconic structure. It delivered a bold message and as well as being viewed by the crowd at the event also drew attention from the other side of the river.

Projection Mapping Show

The high-profile projection shows were part of a weekend of free events and activities at the Tate Modern. It then travelled to Edinburgh Castle and Glasgow’s SEC Armadillo and Met Tower. It was presented in collaboration with the WWF initiative Art For Your World and Co-curated and produced by Artwise Curators and Shore Art Advisory. Throughout the project, they worked alongside Jenny and her studio to platform the voices within HURT EARTH. Hurt Earth was a combination of thoughts and ideas from the writings, testimonies, speeches and interviews of activists and leaders from around the world and invited people to come together to face up to the climate crisis at a critical point.

‘countless people are starving and displaced from preventable climate disasters. Here is tremendous destabilizing cruelty.’ Jenny Holzer

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