PROJECTION ADVERTISING
‘Tennent’s Scottish Rugby 6 Nations Projection Campaign’. Edinburgh
We were approached by Badaboom to launch a projection campaign that made a bold statement to highlight that Tennent’s were now official partners of the Scottish Rugby 6 Nations campaign. Armed with their Tennent’s branded rugby graphics, we took to the streets of Edinburgh – projecting on various buildings along “The Murrayfield Mile” with thousands of thirsty rugby fans walking by and onto Biddy Mulligans Bar in the Grassmarket with a static activation to be viewed over the evening.
Our photographer captured sharp, dynamic images for an advertising campaign on social media and newspapers.