In a dramatic launch bid for the European Championships, to entice ticket buyers, we illuminated one of Glasgow’s most famous landmarks. As one of the host venues, the structure with its beautiful metal-clad curves, provided a perfect canvas to project onto.

Double Take Projections created an accurate architectural map of the Armadillo. Our photographer conducted a photo scan of the whole side of the Armadillo, creating a seamless template to work our animations around. This meant that we could show up on the night of the activation and be confident that the projected content would be correctly orientated to the building.

The projection advertising launch stunt helped initiate a hugely successful ticket sale campaign for our client. It starting building momentum and excitement for the event. The light-show attracted audiences both online, in the press and on the evening itself. Hundreds of passers-by took photographs and selfies, posting them on their social media accounts. We had a tremendous pickup from the press with various media outlets publishing photographs of the Armadillo projections the following day.

“A hugely talented duo with fantastic creativity and dedication throughout producing spectacular results. A pleasure to work with.”
Euan Voigt, Festival Event Manager, Glasgow 2018 European Championships.