POPPY PROJECTIONS

Poppy Scotland Appeal. Never Forgetting. Always Supporting.

To commemorate those who sacrificed so much in the First World War, and in the conflicts since, Double Take Projections created a stunning time-lapse video for Poppy Scotland. From castles to mountains, military statues to aircraft carriers the campaign has seen us travel the length of Scotland many times over and put our versatile projections mapping techniques on display. We projected archive footage of servicemen and women coming home from the front line, reminding the public that as well as remembering these sacrifices, we still need to support those in our armed forces community.  

See it in action

HOW WE DID IT

Pushing Our Kit to its Limits

Client – Poppy Scotland
Locations – The Royal & Ancient Golf Club; St Andrews. Eilean Donan Castle; Kyle of Lochalsh. Prince of Wales Aircraft Carrier; Rosyth. Fort George; Inverness. Machrihanish Airbase; Campbeltown. Riverside Museum; Glasgow. Scottish National War Memorial; Edinburgh Castle. Commando Memorial, Spean Bridge. Three Sisters; Glencoe. Stirling Castle, Wallace Monument; Stirling. Glasgow City Chambers; Glasgow.
Date – November 2014 to present
Project Partners – Poppy Scotland, Ministry of Defence, Historic Environment Scotland, Visit Scotland, Royal Navy
Archive Partners – Imperial War Museum, Ministry of Defence, Royal Navy, National Library of Scotland, Pathé
Soundtrack – John McLaughlin
Projector Spec – 4 x EX16KE 16,000 Lumen Projectors

Striking Imagery, Grabbing Attention

Double Take Projections first collaborated with Poppy Scotland in 2014 to help increase the exposure of the ‘Poppy Scotland Appeal’. It was such a huge success we have continued the partnership on their annual campaign ever since. Poppy Scotland already had a track record of lighting projects – lighting up 120 famous landmarks around the country as part of the ‘Light up Red’ campaign.

Our initial approach was to create striking imagery, aimed at grabbing the attention of the national press and on social media. Our team used their expertise in charity projections to take this idea to the next level by approaching a host of venues to gain permissions to project giant poppies onto their façades. We were overwhelmed by the support and interest in the project from local authorities, historic trusts and private companies. Projecting onto the mountains in Glencoe, a kilometre away from our projection point, pushed our kit to its limits. Using long-exposure-photography, we captured the Scottish poppy against a backdrop of stars, the galaxy and highland mountain landscapes.

Haunting Projections

Following on from the success of our previous projection stunts – Poppy Scotland approached us to create a time-lapse archive projection video as the focal point for their 2018 poppy appeal campaign. Double Take Projections created this video showcasing the archives and highlighting the work the charity has carried out over the past century. Following extensive research on the effects of war on the armed forces, we compiled a collection of haunting archive visuals to create a moving projection video for the public. We utilised time-lapse photography to capture the projections, showing the archives in an entirely unique light. A soundtrack was specially commissioned to reflect the emotion evoked in the time-lapse footage and was produced by songwriter John McLaughlin. It gives a wistful, ‘modern-Celtic’ feel that complements the haunting projections as they flicker across the Scottish landscapes.

Massive Public Engagement

The spectacular photographs and time-lapse videos we generated over the years have created a lasting memory of the Poppy Scotland brand on social media. After the massive public engagement, a strong media strategy allowed thousands of people to see and hear about the work. The photos featured extensively in the national press with the video reaching 590,000 views through the charities’ Facebook campaign.

“We wanted to create a short film to share online during this important centenary year as a tribute to those who sacrificed so much in conflicts throughout the past 100 years. Double Take Projections helped us raise the bar in how we promote the Scottish Poppy Appeal. The stunning projections were a hit with our supporters, the media and the general public alike. It really has captured the imagination of the public, and we hope it will also inspire them to give generously to this year’s Scottish Poppy Appeal. We can only continue to deliver our vital services with the continued support of the public.”
Fraser Bedwell, Head of Marketing, Poppy Scotland

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