Double Take Projections first collaborated with Poppy Scotland in 2014 to help increase the exposure of the ‘Poppy Scotland Appeal’. It was such a huge success we have continued the partnership on their annual campaign ever since. Poppy Scotland already had a track record of lighting projects – lighting up 120 famous landmarks around the country as part of the ‘Light up Red’ campaign.

Our initial approach was to create striking imagery, aimed at grabbing the attention of the national press and on social media. Our team used their expertise in charity projections to take this idea to the next level by approaching a host of venues to gain permissions to project giant poppies onto their façades. We were overwhelmed by the support and interest in the project from local authorities, historic trusts and private companies. Projecting onto the mountains in Glencoe, a kilometre away from our projection point, pushed our kit to its limits. Using long-exposure-photography, we captured the Scottish poppy against a backdrop of stars, the galaxy and highland mountain landscapes.

The spectacular photographs and time-lapse videos we generated over the years have created a lasting memory of the Poppy Scotland brand on social media. After the massive public engagement, a strong media strategy allowed thousands of people to see and hear about the work. The photos featured extensively in the national press with the video reaching 590,000 views through the charities’ Facebook campaign.

“We wanted to create a short film to share online during this important centenary year as a tribute to those who sacrificed so much in conflicts throughout the past 100 years. Double Take Projections helped us raise the bar in how we promote the Scottish Poppy Appeal. The stunning projections were a hit with our supporters, the media and the general public alike. It really has captured the imagination of the public, and we hope it will also inspire them to give generously to this year’s Scottish Poppy Appeal. We can only continue to deliver our vital services with the continued support of the public.”
Fraser Bedwell, Head of Marketing, Poppy Scotland