To promote the launch of Maserati’s new MC20 and herald its projection into the future, we set off across Europe and the UK on a guerrilla-projection mission with Ultra Brand. On 4th September the symbol of Maserati’s Trident appeared in London, on 6th in Paris and on 8th in Berlin. Double Take Projections illuminated The Shard, Millennium Dome, Tate Modern, Canary Wharf, London Bridge and Battersea Power Station in London; The Eifel Tower, Colonnade de Perrault and Centre Pompidou in Paris and the Berlin Television Tower. Double Take Projections created a canvas resembling the spokes of the Maserati Trident logo. The images were projected and captured by our team; edited and uploaded for use in Maserati’s social media campaign.