EUROPEAN GUERRILLA PROJECTION TOUR
Introducing MC20 THE FIRST OF ITS KIND
Double Take Projections were commissioned by Ultra Studio London to project the iconic Maserati logo onto some of the world’s most famous buildings. They wanted us to ‘hijack’ Europe with a series of disruptive strikes that would match the audacious future of the brand.
London, Paris & Berlin were handpicked as locations that reflected Maserati’s maverick mindset. 3 cities of 3 nights during a pandemic, capturing each projection stunt and creating iconic images. The epic scale of our stunt allowed the client to sell this story around the world on their social media channels and build excitement for the launch event of the custom-built, MC20 – Maserati’s first supercar for 15 years.