WILLIAM HILL

Aintree 185th Grand National Projections

To inaugurate the 185th Grand National at Aintree, we illuminated one of Liverpool’s iconic landmarks with a captivating historical archive projection display, setting the stage for the nation to embrace the excitement of the Grand National.

HOW WE DID IT

Liverpool’s St Johns Beacon Illumination

Client – William Hill
Location – St Johns Beacon, Liverpool City Centre
Date – 10th-12th April 2024
Project Partners – William Hill & Square In The Air
VO – Red Facilities, Edinburgh
Projector Spec – 7 x PT-RZ21K 21,000 Lumen Laser Projectors and 2 x PT-RZ970K 10,000 Lumen Laser Projectors

Double Take Projections Tallest Projection Show

Just prior to the world-renowned steeplechase event, the Double Take Projections team illuminated St. John’s Beacon in the heart of Liverpool with mesmerizing 3D projections showcasing iconic moments from the historic race.

The film’s narrative centered on Aintree’s renowned obstacles such as Becher’s Brook and The Canal Turn, as well as the thrilling dash past the Elbow onto the home straight. Through a captivating video montage featuring historic races and commentary, viewers were transported to the heart of the action.

Legendary horses like Red Rum, alongside Grand National icons Don’t Push It, One For Arthur, and Corach Rambler, took center stage. Additionally, the video highlighted memorable contributions from William Hill ambassadors such as Sir AP McCoy, Barry Geraghty, and trainer Lucinda Russell.

Historical Grand National Projection Show

The dynamic projection, designed to ignite anticipation for the Grand National, infused the surroundings with a celebratory vibe while honoring the event’s rich heritage and esteemed status. Accessible to all, the film premiered on the evening of Wednesday, April 10th, onto the towering 457ft St. John’s Beacon, and played on loop through to the morning of the Grand National. It provided an immersive sensory journey for onlookers, leaving an indelible impression on passersby.

Double Take Projections filmed and edited the archive projection show, crafting final cuts that were shared across William Hill’s social channels, allowing those unable to attend to partake in the anticipation leading up to the weekend’s festivities. Supported by William Hill’s esteemed roster of ambassadors, including Sir AP McCoy, Leonna Mayor, Barry Geraghty, and Lucinda Russell, the campaign garnered over 800k engagements across social media platforms. It was also endorsed by notable figures across the jockey illumini, as well as personalities from various sports realms, such as Joleon Lescott and Sam Quek.

We’re Grand National Ready, Are you?

William Hill ambassador, Sir AP McCoy, said: “Winning the Grand National is any jockey’s dream and I was very lucky to do that in 2010 on Don’t Push It. I’ve seen re-runs of the race over the years, but never like this.

William Hill has done an amazing job capturing the spectacle that the Grand National is and what it means to the city of Liverpool. It’s a brilliant visual and it really builds anticipation for this year’s race.”

William Hill’s Racing Sponsorship Manager, Mark Walton, said: “The Grand National is one of the most famous races in the world, and we wanted to make something truly stand-out that lights up Liverpool as the nation gears up to be Grand National ready.

“By combining state-of-the-art technology with a stunning short film that celebrates past and present racing royalty – tied together using the elements that make the race so unique – we’ve created something that inspires and energises viewers and gets pulses racing ahead of Saturday’s big one.”

GET YOUR VOICE HEARD

Create spectacular memories

Projection
Mapping

Projection
Advertising

Building
Projections

Christmas
Projections