Glasgow’s Tontine Lane was converted into a pop up market and Belgian themed bar which ran for 2 weeks in conjunction with a host of lively music performances and a variety of art installations. The lane is a series of interconnected cobbled streets situated in the heart of Glasgow’s Merchant City. Our projection canvas was the 5 storey façade of an 18th Century Hotel, most recently used as offices for The Glasgow 2014 organising committee.
The creative team documented Conzo creating his Belgian themed art piece. We then edited and condensed the footage into a 13 minute time lapse that slowly altered above the iconic Tontine garage creating a dramatic entrance to the experience. Two Panasonic 16,000 lumen projectors were edge blended so the screen size covered the full front of the building. The equipment was rigged in a building opposite and set on a timer to be in situ for three full weeks.
As part of the wider Merchant City Festival the projections helped to promote and draw a crowd to the pop up bar. A number of videos of the projections trended locally on Facebook gaining 8,000+ views. The projection helped to attract thousands over the course of the two week event drawing attention to a part of Glasgow many did not know existed.
Tontine Lane photography by - William Lothian
There was a very tight timescale in which to turn this project around. Double Take exceeded my expectations, carrying out the work creatively and professionally.