Scottish Government - #StAndrewsDay

Scottish Government – A Guerrilla Projection campaign on six landmarks around Scotland to stir the heartstrings ahead of

St Andrew’s Day.

HOW WE DID IT

USHER HALL PROJECTION MAPPING

SITE

Scone Palace Projection Mapping

MECHANICS

The Scottish Government approached Double Take Projections to increase the awareness of their #StAndrewsDay campaign.  Working closely with the team, we gained permission to project different lines of a poem onto a host of venues in Scotland.  We outdoor projection mapped onto the Glasgow Science Centre, Kelvingrove Art Gallery and Museum, The Tron Kirk, Scone Palace and The Usher Hall.

We used a variety of different projector setups depending on the location we were at. For The Usher Hall and the Scone Palace we used a 16,000 lumen projector with a short throw lens. They hit their respective façades from 50m away. All of the equipment was positioned in our projection advertising van.

Kelvingrove Projection
Imax Glasgow Projection

INTERACTIONS

TESTIMONIAL

The project was commissioned to engage Twitter and Facebook users with the #MyStAndrewsDay campaign. The video was released on the ‘About Scotland’ Facebook page and gained 80,000 likes on Facebook in the days prior to November 30th 2015.

I had the pleasure of working with Double Take Projections on a Scottish Government campaign to encourage Scots to celebrate St Andrew’s Day in 2015. Both Steven and David were an absolute joy to deal with and responded to all queries (and there were a lot!) in a super-efficient and friendly manner. The projections were stunning and resulted in some amazing images and video content which I am positive will be shared for many St Andrew’s Days to come. I would fully recommend using Double Take Projections to create a real buzz around any campaign and would not hesitate to utilise their services again in the future.

Kirsten Blackie – Smarts PR

 

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