Poppy Scotland - Poppy Appeal

Lighting up Scotland’s Monuments for the

Poppy Scotland Appeal - Projection Advertising Campaign

HOW WE DID IT

SITE

Poppy Projection - Stirling Castle

INTERACTIONS

Fraser Bedwell from Poppy Scotland approached Double Take Projections to develop a campaign to increase the exposure of the 2014 / 2015 Poppy Scotland Appeal.  Working closely with his team, we approached a host of venues to project Giant poppies onto . We were overwhelmed by the support and interest in the project from local authorities, historic trusts and private companies. Stirling Castle, Wallace Monument, The Three Sisters in Glencoe and the Glasgow’s City Chambers all featured in the giant projection campaign.

The spectacular photos we provided of the projections helped create a lasting memory on social media. After a massive public engagement, a strong media strategy allowed thousands of people to see and hear about the work; both online and in National Press. The photos featured in the Metro, Sun and Daily Record. Online Facebook reached 590,000 people.

Poppy Projection - Glencoe
Poppy Projection - Wallace Monument

Mechanics

TESTIMONIAL

We used a variety of different projector setups depending on the location we were at. For Stirling Castle and the Wallace Monument we used a 16,000 lumen projector with a long throw lens. They hit their respective surfaces from 200m away. All of the equipment was contained within our van.

"Double Take Projections helped us raise the bar in how we promote the Scottish Poppy Appeal.  The stunning projections onto Stirling Castle and Glasgow City Chambers were a hit with our supporters, the media and the general public alike."

Fraser Bedwell, Poppy Scotland

 

 

 

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