2016 saw a Christmas like no other in Norwich with a dazzling showcase of creative projections bursting with imagination, drawing people to the city centre. Norwich Bid Group commissioned us to create a head-turning projection mapping show which transformed Norwich Castle in an incredible holiday experience.
The Norwich BID Groups vision was to make Norwich the number one place in the East of England to visit at Christmas and this was reflected in the national coverage from BBC, The Telegraph, The Guardian and more! The Projection Mapping show was installed for 7 weeks and was viewed by thousands over the course of the period.
We made 3D scale , green screen models of the castle, which we then used as a back drop for the footage. 'All or Nothing', Edinburgh-based aerial dance artists manipulate the geometry of the building, as they weave through pillars and pull sheets of colour across the facade.
"We were extremely pleased with the two Projection installations from Double Take. The Double Take Team brought a great deal of technical knowledge as well as a creative spark that set our Christmas campaign apart from the rest. They asked the right probing questions and really listened to our answers to ensure that they were meeting our expectations."
Martin Blackwell, Norwich Bid Operations Manager