‘Made in Scotland from Girders’ is arguably Irn Bru’s most iconic and loved advertising campaign to date and has gained national recognition. The Forth Rail Bridge and girders are ingrained into Irn-Bru’s history, from the famous ‘Rail Bridge’ poster to the opening ceremony of the Glasgow 2014 Commonwealth Games. It felt right to include this site in the celebrations, with this unique Projection Mapping Installation.
Following on from the success of the first campaign we were commissioned to project onto the Clyde Auditorium to promote the launch of a new partnership between Irn Bru and the SSE Hydro in Glasgow.
The Irn Bru Forth Bridge campaign projection was heavily featured in the print editions of many national newspapers. The Daily Record, The Sun, Scottish Daily Mail, The Metro, Glasgow Evening Times and The Edinburgh Evening News all ran dedicated articles of the story with a combined circulation of 694,775 copies. A variety of news outlets also dedicated online articles on The Scotsman, The National and Evening News websites. Local Radio Station Forth 1 also covered the story in their morning shows. The Clyde Auditorium made a massive impact online and in print.
We used 4x 16,000 lumen projectors and a variety of throw lenses to envelop the Forth Bridge in light. 2 x 16,000 lumen Panasonic projectors were sited on the other side of the Clyde to enable us to blanket the façade of the Armadillo Clyde Auditorium.