Hunter Foundation - Independence Referendum Campaign

ITN News reports on The Hunter Foundation’s ‘Scotland September 18’ `Guerrilla Projection stunt.

HOW WE DID IT

Guerrilla Projection Scottish Parliament

SITE

Guerrilla Projection Edinburgh

INTERACTIONS

Sir Tom Hunter felt that he had not been presented with the relevant, spin free information to enable him to make an informed decision about the Scottish Independence Referendum. The Scotland September ebook was an impartial open source document collating information on 16 key questions about the debate. The Foundation employed industry experts from around Scotland to compile the publication. The massive projection onto Edinburgh’s Castle Rock was produced to bring the paper to the attention of the scottish electorate and create a buzz in city centre Edinburgh. We also projected a question to both Alistair Darling and Alex Salmond onto the side of the Scottish Parliament.

ITN reported live from Castle Street in Edinburgh for the 10 O’clock news. They interviewed Sir Tom Hunter underneath the projection as he discussed a host of issues surrounding the campaign which was broadcast to an audience of 1.2 million viewers.

Sir Tom Hunter on ITN at Ten
Guerrilla Projection Arthur Seat

MECHANICS

TESTIMONIAL

We used one 16,000 lumen projector with a Long throw lens positioned within our van.

Double Take under-promised and over-delivered brilliantly - I'd recommend them wholeheartedly to anyone considering this type of creative support."

Sir Tom Hunter, The Hunter Foundation

 

 

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