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European Games Armadillo Projections

The moment is coming… Tickets for the Glasgow 2018 European Championships – a brand new event on the global sporting calendar –  were announced when we lit up the SEC Armadillo, in conjunction with the SECC Hydro.

HOW WE DID IT

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We projected onto the SEC Armadillo in Glasgow - one of the venues for the upcoming event - to celebrate the launch of ticket sales. Glasgow 2018 is part of a brand new multi-sport event, running between 2–12 August 2018.  More than 3,000 of the best athletes on the continent will compete in Glasgow and throughout Scotland during the Championships and attendees across all sporting events are expected to be in the region of 250,000.

 

 

As this will be the biggest sporting event held in Scotland since the Glasgow 2014 Commonwealth Games, the show attracted audiences both online, in the press and on the evening itself. Hundreds of            passers-by took photographs and publicised the projection on social media.

SITE

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Glasgow_Armadillo_European_Games_Projection_Guerilla_Mapping_Show

INTERACTIONS

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MECHANICS

TESTIMONIALS

We set up base across the Clyde, using 3 x 16,000 lumen projectors to emblazon our visuals onto the Armadillo. This approach created a spectacular medley of colourful reflections on the water!  We warped the content to fit the curved facade using Madmapper.

 

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